Barrett-Jackson Cup for 2023 Scottsdale Event
Barrett-Jackson is now accepting applications for its world-class custom car and truck competition, the Barrett-Jackson Cup, held during the 2023 Scottsdale Auction at WestWorld of Scottsdale, January 21-29, 2023. 
For the third consecutive year the Barrett-Jackson Cup, which recognizes the talent and craftsmanship of custom car and truck builders, will be a part of Barrett-Jackson’s flagship auction and the most anticipated automotive event of the year, with all 50 entries showcased throughout the entirety of the event. Winners of the Shades of the Past, Modern Rodding Triple Crown of Rodding categories, will receive invitations to compete.
The Barrett-Jackson Cup will feature 50 custom builders who will compete for two awards: the coveted “Ultimate Best in Show,” selected by two distinguished builders, Bobby Alloway and Troy Trepanier, and the “People’s Choice Award,” voted on by Barrett-Jackson fans worldwide via social media.
The 50 entries, which will be selected by Barrett-Jackson from the total number of applications submitted, will be introduced to auction-goers via a parade across the world-famous auction block during Family Day on Saturday, January 21, before being displayed inside the South Showcase throughout the entire week. On the morning of Super Saturday, January 28, the five finalists for the “Ultimate Best in Show” will be announced on stage and the winner, as well as the winner of the “People’s Choice Award,” will be crowned prior to that day’s collector car auction.
To apply for the 2023 Barrett-Jackson Cup, please visit barrettjacksoncup.com. The application deadline is November 21, and the chosen entries will be notified by December 1st.
2022 Barrett-Jackson Cup winner: Bob Johnson’s ’36 Ford Roadster
