Rare Hudson – Dean Hoak’s 1936 Hudson Terraplane
Joe Martin and the team at Martin Brothers Customs had one advantage when they started building this 1936 Hudson Terraplane pickup for customer Dean Hoak. These trucks are so rare that they automatically capture people’s attention. Not only that, but the Art Deco grille and front sheet metal are simply striking.
That said, the starting point for this particular project was a rough one, so Joe and his crew had their work cut out for them. Additionally, both Joe and Dean felt the original design, particularly the rear of the truck, could be improved for better flow and style. The good news is that the Martin Brothers team, whose talent can be seen on the “Iron Resurrection” show on Motor Trend TV, was more than up to the challenge.
The team began by replacing the truck’s foundation with a modified Art Morrison frame with independent front suspension, rack-and-pinion steering, and a 9-inch rearend. Wilwood disc brakes were fitted at each corner, with Billet Specialties 18×7- and 20×10-inch wheels and Hankook tires getting things rolling.
Chevrolet Performance’s increasingly popular LS3 crate engine was chosen for strong, reliable power and was treated to a Holley intake and injection system, Borla headers, and a custom stainless exhaust built with Magnaflow tubing and mufflers. The engine was backed with a Lokar-shifted 4L80E transmission.
The list of custom metalwork done to the body is extensive. Modifications included a custom-built bed and rear pan, plus smooth running boards and one-off rear fenders designed to better match the fronts. The cab was massaged with hidden hinges and a modified rear panel with a split window. Custom hood sides and a one-off firewall were also part of the equation before the bodywork was finished and Tommy Ramey laid down the beautiful House of Kolor root beer brown finish.
The custom metalwork spilled over inside, where a one-off center-mounted gauge bezel was built and fitted with Dakota Digital instruments. A dash extension to the custom console holds the Vintage Air controls. Circle J. Upholstery built the custom seats and stitched them in distressed Relicate leather, while a Budnik wheel topped the Ididit tilt column.
Sadly, Dean passed away before the 1936 Hudson was finished, though his brothers fulfilled a promise to him by working with the shop to see Dean’s beloved project through to completion. It was an emotional finish for the Martin Brothers team and Joe is understandably proud of their efforts.
“All of the guys in the shop had a part in making the project a reality.” Joe says. “It wouldn’t have been possible without their hard work and input.”
Photos by John Jackson