wickcad cadillac, Bruce Conwell 1949 Cadillac, Chris Carlson Hot Rods, 2018 custom of the year

WICKCAD – Bruce and Cheryl Conwell’s 1949 Cadillac

Good customs don’t fade away – they just get better with age.

Bruce and Cheryl Conwell’s ’49 Cadillac, “WICKCAD” is a great example. It was the Goodguys 2018 Custom of the Year (see a full feature in the July 2018 Gazette) but still makes routine appearances at events and on the road. It’s a testament to the style and quality demonstrated by builder Chris Carlson Hot Rods, which earned the GM Iron Builder of the Year finalist award at the 2021 Colorado Nationals.

wickcad cadillac, Bruce Conwell 1949 Cadillac, Chris Carlson Hot Rods, 2018 custom of the year
wickcad cadillac, Bruce Conwell 1949 Cadillac, Chris Carlson Hot Rods, 2018 custom of the year

The car’s full slate of custom mods includes a chopped top (2.5-inches in front, 5-inches in the rear), angled B-pillar, ’55 Cadillac bumpers, pancaked hood, ’46 Cadillac grille trim, ’56 Olds headlight rings, flush-fit taillights, extended rockers, and much more. It’s all bathed in a custom-mixed Martin Senour tri-stage red paint.

wickcad cadillac, Bruce Conwell 1949 Cadillac, Chris Carlson Hot Rods, 2018 custom of the year


The beauty is more than skin deep, as there’s a Roadster Shop chassis underneath with RideTech Shockwaves and 18-inch Circle Racing wheels inside Diamondback wide whites. The LS3 engine is topped with Inglese eight-stack injection and backed by a 4L65E transmission.

wickcad cadillac, Bruce Conwell 1949 Cadillac, Chris Carlson Hot Rods, 2018 custom of the year
wickcad cadillac, Bruce Conwell 1949 Cadillac, Chris Carlson Hot Rods, 2018 custom of the year

The equally custom interior incorporates comfy modified 2016 Mustang seats that are heated, cooled, and stitched in leather by Walt Curry. Custom Dakota Digital instruments, a CON2R steering wheel, and an amazing one-piece headliner are also part of the mix.

wickcad cadillac, Bruce Conwell 1949 Cadillac, Chris Carlson Hot Rods, 2018 custom of the year

“We built WICKCAD to cruise the highways, and that’s what we have been able to do since completion,” Bruce says. We can’t think of a better reward than that.

wickcad cadillac, Bruce Conwell 1949 Cadillac, Chris Carlson Hot Rods, 2018 custom of the year

Photos by John Jackson & Mike Harrington

Editor, Goodguys Gazette

Damon Lee began snapping photos at car shows when he was 10, tagging along with his father to events throughout the Midwest. He has combined his passion for cars and knack for writing and imagery into a 20-year career in the automotive aftermarket, writing for titles like Super Chevy and Rod & Custom and, more recently, working for respected industry leaders Speedway Motors and Goodguys Rod & Custom Association.