Goolsby Customs Next Generation award

A Recap of Goolsby Customs Next Generation Award Winners (so far) for the 2021 Season

The foundation of hot rodding was built by young and inventive enthusiasts in the 1930s, ’40s and ’50s with a desire to make their cars faster and more stylish. Through the decades, each generation of new young gearheads has put its stamp on hot rodding, establishing new trends, styles, techniques, and creative standards along the way. The hobby always thrives when there’s a strong contingent of young rodders coming into the fold.

Goolsby Customs Next Generation awardGoodguys has long encouraged and celebrated young rodders in a wide variety of ways. For the past several years, Goolsby Customs has teamed up with us to put a stronger spotlight on young rodders with what was originally known as the YoungGuys award. For 2021, we’ve rechristened the name as the Next Generation Award presented by Goolsby Customs, recognizing the fact that many young women are wrenching on cool cars and trucks, too.

The Next Generation Award recognizes enthusiasts 25 and younger who have been integrally involved in building their car or truck. At each Goodguys National event, two Next Generation finalists are selected from a special parking area on Saturday and photos of both vehicles are posted online for a social media vote-off to help determine an event winner. At the end of the season, these Next Generation Award winners are evaluated to determine a National Champion, who is invited to display their ride with Goodguys at the 2021 SEMA Show.

As we reach the midpoint of the 2021 season, we thought we’d put the spotlight on the Next Generation event winners to date. Since the National Champion is selected in early September – and since there were only three event winners in 2020 – the pool of eligible candidates for this year’s champion dates back to the 2019 Colorado Nationals. The rides showcased on the following pages represent the great diversity of what young rodders are building these days, and we’ll follow up to showcase the second half of this season’s Next Generation candidates when we announce the National Champion.

Editor, Goodguys Gazette

Damon Lee began snapping photos at car shows when he was 10, tagging along with his father to events throughout the Midwest. He has combined his passion for cars and knack for writing and imagery into a 20-year career in the automotive aftermarket, writing for titles like Super Chevy and Rod & Custom and, more recently, working for respected industry leaders Speedway Motors and Goodguys Rod & Custom Association.