2025 New Product Award Winners

Goodguys New Product Award Winners for 2025

The Big One as it’s called, meaning the Goodguys 27th Summit Racing Nationals presented by PPG, delivered memorable good times for thousands of hot rodders in early July. There are plenty of special features at this Columbus, Ohio, based show such as crowning the Classic Instruments Street Rod of the Year and the PPG Street Machine of the Year, giving away the 2025 Grand Prize Giveaway car, the introduction of the 2026 Giveaway and a special, New Product Awards section.

2025 New Product Award Winners

This year, the New Product Awards Competition was presented by our peers at In the Garage Media in the Bricker Building and it was bigger than ever! Plenty of manufacturers entered their latest, greatest products to vie for the title of Best New Product of 2025. Following are the winning products in their corresponding categories.

As an added bonus, there’s a big gallery below with all the different entrants – be sure to have a look! 

Best New Engine & Trans Product: Rad Ride’s Billet 4L80E Transmission Pan

Rad Ride’s new Billet Transmission Pan is precision machined from a solid piece of aluminum with the fit and finish one expects from the Rad Rides crew. Sleek, solid with a drain plug for easy maintenance. It’s a shame that it bolts in underneath your car!

radrides.com

Best New Suspension, Chassis and Brake Product: The AME Offroad Chassis system from Art Morrison Performance

The AME Offroad Chassis has been engineered for the ultimate 4×4 experience by combining rock-crawler durability, pre-runner traction and unparalleled handling in any terrain – with no body mods required!

artmorrison.com

Best New Interior Product: Dakota Digital’s RTX Gauge Set for ’95 – ‘98 Chevy/GMC Trucks

Dakota’s new RTX gauge system for late GM OBS trucks (’95 – ’98) is a direct fit with simpliflied setup to update your truck’s interior. The gauges incorporate OE styling with modern technology backed by a lifetime warranty.

dakotadigital.com

Best New Electrical Product: Vintage Air’s Recessed Three Lever Control Panel

This compact, chrome plated billet aluminum recessed control panel features three levers to control Vintage Air’s Gen IV and V A/C systems. Built-in LED’s illuminuate the letterin and there’s blue A/C On indicator. The panel works in custom applications or fits ’60-’63 Chevy trucks.

vintageair.com

Best New Tires and Wheels Product: Forgeline Motorsports’ Carbon+Forged Deep Lip Barrel

Forgeline’s trick new Carbon+Forged Barrels are now available in deep lip configurations that combine their strong forged aluminum centers with the revolutionary carbon fiber barrels to deliver unequalled lightweight performance.

forgeline.com

Best New Body & Glass Product: Revision Rods & Rides’ Strong Hold Hood Latch

The Strong Hold Hood Latch from Revision Rods & Rides features a robust ball and socket mechanism to produce smooth latching operation with superior strength. Note the two integrated safety catches to ensure the hood stays secure.

revisionrodsandrides.com

Best New Paint and Care Product: Silicone-Free Detailer from Griot’s Garage

The newest detailer from Griot’s Garage is engineered to leave no residue making it ideal for a final wipe down before a show. It’s also great for maintaining coated surfaces as it leaves nothing behind to affect the performance of the coating. Safe for use in body shops, on fresh paint, matte, satin, or clear coated finishes, Paint Protection Films (PPF), and all other exterior surfaces.

griotsgarage.com

Best New Garage/Shop Product: Crocodile Cloth and their PowerSCRUB Wipes

Big congratulations to the entire team at Crocodile Cloth from Gahanna, Ohio, for their heavy-duty, grime-fighting PowerSCRUB wipes. These tough cleaning cloths tackle sticky, gunky, greasy messes and feature one smooth side to polish and absorb while the other side has a texture to scrub and scour. A must-have for every shop!

crocodilecloth.com

People’s Choice Award: Pure Choice Motorsports’ Heritage Battery Cable Kit

The Pure Heritage Battery Cable Kits deliver vintage style with modern technology by combining an efficient multi-strand, copper battery cable wrapped in a classic nylon braided design to deliver the right look with great function.

purechoicemotorsports.com

Best Booth: Auto Metal Direct

Right across from the In the Garage Media New Product  Award section at the Summit Racing Nationals presented by PPG was a giant display bustling with sheet metal replacement, hot rodding influencers, loads of cool Mopars and even Catherine Bach (yes, the original and only Daisy Duke). Auto Metal Direct stayed busy all weekend and helped provide restoration tips and details to everyone that passed by.

autometaldirect.com

Todd Ryden is first and foremost a car guy and admits to how lucky he is to have been able to build a career out of a hobby that he enjoys so much. He’s owned muscle cars and classics, raced a bit and has cruised across the country. With over 25 years in the industry from the manufacturing and marketing side to writing books and articles, he just gets it.