Musgo Gasoline Sign, 1.5 million gasoline sign, 1.5 million gas sign

Musgo Gasoline Sign Sells for Record $1.5M at Richmond Auctions

Last summer, Richmond Auctions set a new world record for the most expensive antique advertising sign after selling a 48-inch double-sided porcelain Musgo Gasoline sign for $1.5 million, shattering the previous record of $400,000.

Considered the Holy Grail of antique advertising signs by most collectors, the Musgo Gasoline sign was discovered in an attic in Michigan. It had never been seen by the public and was a fresh-to-market example. Musgo, originally located in Muskegon, Michigan, was believed to have been active for less than six months during the mid-1920s. This record-breaking sign was new old stock and is the best-known example to exist.

Richmond Auction logo“Richmond Auctions was thrilled to have the opportunity to sell this one-of-a-kind collectible,” said Jordan Richmond, founder and CEO of Richmond Auctions. “This unique Musgo Gasoline sign was discovered without touchups, restoration or enhancements, something unheard of for a collectible of this nature. The $1.5 million dollar price tag speaks to the great condition and uniqueness of this item.”

Richmond Auctions feature a wide range of items, from classic automobilia from the early 20th century, to early gas & oil signs from around the US. Whether you’re a collector of old gas pumps, vintage neon signs, or gas globes, you’re sure to find something that catches your eye at one of their petroliana auctions and automobilia auctions.

The upcoming Richmond Auction set for February 17 & 18, 2023 will feature Soda, Country Store & General Advertising on Day 1 and Gas, Oil & Automotive Advertising on Day 2. To view the lots, or to participate in a Richmond Auction and bid online, visit

Story & Images courtesy Richmond Auctions