Jackie Blue 51 Merc, Hollywood Auto Body, 1951 mercury, Mitch Gustafson Jr.

Jackie Blue – Mitch Gustafson’s ’51 Merc

As one of four kids growing up with a single mom, Mitch Gustafson says he learned at an early age how to uses his hands. He also learned how to dream. When he was younger, he’d stop by a local body shop and stare in at an in-progress ’51 Mercury custom project. Little did he know that 20-plus years later, he would own the shop – and the ’51 Merc!

Jackie Blue 51 Merc, Hollywood Auto Body, 1951 mercury, Mitch Gustafson Jr.

Now known as Hollywood Auto Body, the shop is also where Mitch learned the auto body trade, plus custom bodywork and paint. His skills are on display on this low-slung custom, which he finished with help from J.R. Rollin and Isai Mendoza. It features a 4-inch top chop, lift-off Carson-style top, frenched lights, flush-fit skirts, a ’51 DeSoto grille and bumpers, and ’54 Merc taillights, among other mods. The House of Kolor Burple paint is lit up with seaweed-style flames in PPG Whisper Blue.

Jackie Blue 51 Merc, Hollywood Auto Body, 1951 mercury, Mitch Gustafson Jr.


The custom body is channeled over a ’85 Caprice frame with air springs, 18-inch Sage wheels, and whitewall tires. Power comes from a Blueprint Engines 350c.i. Chevy small block with triple carbs, MSD ignition, and a 700R4 overdrive transmission making for easy freeway cruisin’.

Jackie Blue 51 Merc, Hollywood Auto Body, 1951 mercury, Mitch Gustafson Jr.

Cruising on custom blue-and-white synthetic leather stitched by Al’s Auto Upholstery over Thunderbird seats, Mitch is understandably proud of how far both he and the car have come. “Dreams do come true,” he says.

Jackie Blue 51 Merc, Hollywood Auto Body, 1951 mercury, Mitch Gustafson Jr.

Photos by Damon Lee & Steven Bunker

Editor, Goodguys Gazette

Damon Lee began snapping photos at car shows when he was 10, tagging along with his father to events throughout the Midwest. He has combined his passion for cars and knack for writing and imagery into a 20-year career in the automotive aftermarket, writing for titles like Super Chevy and Rod & Custom and, more recently, working for respected industry leaders Speedway Motors and Goodguys Rod & Custom Association.