Hills Hot Rods crew cab c10, 1967 crew cab c10, Bob Ward c10

Hills Hot Rods’ Crüe Builds a One-Off Custom Crew Cab C10

Chevrolet never offered a crew cab c10 pickup in the 1960s, though a few coachbuilders built them for workforce use in industries like forestry and rail. A handful of those survived and will occasionally pop up at shows, while other more-door trucks have been crafted by creative hot rodders. Bob and Kelly Ward’s trick ’67 is a recent custom version built by Hill’s Hot Rods and one of the finest examples we’ve seen.

Hills Hot Rods crew cab c10, 1967 crew cab c10, Bob Ward c10

This extended C10 actually began life as a three-door Suburban. The area behind the rear seat was removed, an extra right rear door was used to build a rear door on the left side, and the back panel and window from a pickup were grafted on to complete the plus-size cab. The rear door tops were also rounded to better fit the shape of the roof, and flush-mount Fesler glass was used to smooth things out.

Hills Hot Rods crew cab c10, 1967 crew cab c10, Bob Ward c10
Hills Hot Rods crew cab c10, 1967 crew cab c10, Bob Ward c10


Behind the cab, the team used parts from Mr. C10 to build a short bed box, which was modified with a tilting bed floor sealing off a custom under-bed trunk compartment. They also added length to the bed sides behind the wheel openings to bring them more in line with the rockers. Tightly tucked bumpers and other subtle smoothing was done before Jason Hill applied the PPG orange-yellow and cream two-tone paint.


Hills Hot Rods crew cab c10, 1967 crew cab c10, Bob Ward c10

The body sits on a stretched Roadster Shop SPEC chassis equipped with a 3.73-geared 9-inch rearend, air springs with AccuAir management, and Baer brakes activated by a Master Power master cylinder. Big 22×8.5- and 22×12-inch Raceline Alamo wheels are polished to a mirror-like shine and wrapped in Nitto tires.

Hills Hot Rods crew cab c10, 1967 crew cab c10, Bob Ward c10
Hills Hot Rods crew cab c10, 1967 crew cab c10, Bob Ward c10

Extra passengers require more power, so the 6.2-liter LS3 is topped with a Magnuson Heartbeat supercharger from Texas Speed and fitted with goodies like Ultimate Headers, Borla exhaust and mufflers, and a Wegner Automotive accessory drive. The engine is backed by a Stage 3 A41 overdrive automatic from Silver Sport Transmissions.

Hills Hot Rods crew cab c10, 1967 crew cab c10, Bob Ward c10

Grab a Lokar handle to open one of the doors and you’ll find a Fesler USA dash pad, gauge pod, seats, and door panels incorporated into the interior, with brown leather and suede upholstery by Mario’s Trim Shop. JD Glassworks installed the Kicker Audio gear, and a Billet Specialties wheel tops the tilt column. Vintage Air keeps things cool and Ron Francis wiring keeps things connected.


Hills Hot Rods crew cab c10, 1967 crew cab c10, Bob Ward c10

Nicknamed “Geoffrey,” the custom four door debuted at the 2022 SEMA Show and garnered plenty of attention, just as it has done everywhere it’s been shown since. “I gave the Hill’s Hot Rods guys the decision making and told them I wanted an awesome truck that will turn heads and be fun to drive,” Bob says. “They delivered!”

Hills Hot Rods crew cab c10, 1967 crew cab c10, Bob Ward c10

Photos by John Jackson

Editor, Goodguys Gazette

Damon Lee began snapping photos at car shows when he was 10, tagging along with his father to events throughout the Midwest. He has combined his passion for cars and knack for writing and imagery into a 20-year career in the automotive aftermarket, writing for titles like Super Chevy and Rod & Custom and, more recently, working for respected industry leaders Speedway Motors and Goodguys Rod & Custom Association.