25 Years of Elegance – the history and future of the Goodguys d’Elegance Award
One of Goodguys most sought after awards, the 2025 Meguair’s West Coast d’Elegance, will be presented this coming weekend during the Del Mar Nationals (April 4-7). This will be the 25th time that the award is given and we thought it would be fun and interesting to take a look at the previous winners.
The d’Elegance Award celebrates the refined and elegant side of street rodding, those carefully crafted and coach-built classics that lean more on style and grace than all-out performance. The award’s origins actually date back nearly 30 years, when the honor was intertwined with the first Street Rod of the Year competition at the Goodguys “Kar Kapades” event in Monterey, California.
The Street Rod d’Elegance moniker reemerged and began gaining prominence toward the turn of the new century and eventually became part of Goodguys’ elite Top 12 of the Year Awards presented by BASF. This year marks a change in both the title of the award combined with the year and style of vehicle that can enter the competition.
Originally, the award was geared towards pre-’49 street rods, but for 2025 is now open to vehicles built up until 1965. The award, now called the Meguiar’s West Coast d’Elegance, is also open to customs, trucks, and other cruisers in addition to street rods. To learn more about these details and the other Goodguys Top 12 Awards follow this link.
The expanded models and years will really bring out a fresh variety to the competition and we’re pretty excited to see what these different vehicles will bring in the way of elegance. What makes a vehicle elegant? That’s not always easy to put into words, but the winners tend to have graceful, flowing lines, rich details, and thoughtful design, in addition to impeccable fit, finish, and construction quality.
We’ll let you decide for yourself when it comes to elegance and refinement by taking a look at the previous d’Elegance winners shown below. It’s interesting to see the different design approaches builders have taken in their quest to earn this honor over the year and how fresh and relevant many of these builds look today.
2000
2000Carlos Lara
1929 Ford Roadster Pickup
Carlos Lara was always willing to push the rodding envelope and bring different styles into the mix, which is exactly what he and builder Roy Brizio did when they pulled European flavor and Italian flair into this lakes-influenced Model A. Built on truncated ’32 rails and powered by a Weber-side-draft-fed Jaguar six-cylinder engine, the car was part hot rod and part sports car. A polished aluminum fuel tank and equally polished Dutchman quick-change rearend were on full display behind the RPU body, while a Super Bell axle and Model A headlights made simple leading visual elements. Finished with British Racing Green paint and beautiful tan leather upholstery by Sid Chavers, this little roadster kicked off the new century in classic style.
2001
2001Leonard Lopez
1932 Ford Roadster
Leonard Lopez got his start in motorcycle and USAC Midget racing, so it’s no surprise that the hot rods he’s created at his Dominator Motorsports shop in the past quarter century frequently have a competition influence. Leonard’s personal Deuce roadster added enough refinement and flair to capture the d’Elegance crown in 2001 thanks in part to a smooth body coated in Ferrari Red paint and a curved-glass windshield. Even the power came from a refined source – there was a polished and well-detailed Cadillac Northstar V8 breathing through those polished side pipes. Polished Halibrand wheels provided sparkle, while European-style tan leather upholstery finished off the cockpit in fine style.
2002
2002Wes & Vivian Rydell
’35 Chevrolet Sedan
Chip Foose was hitting his stride in the early-2000s and changed the street rodding game with Wes Rydell’s “Grand Master” ’35 Chevy, ushering in an era of clean-sheet coach-built cars. Every panel of the two-door sedan was reshaped or custom fabricated by Doug Peterson to achieve Foose’s design vision before the Foose team did the finish work and applied the jade green and silver finish. The custom chassis was as refined as the body, with an independent front suspension, Corvette-based IRS, ’96 Corvette LT4 engine, and one-off Foose wheels. A leather-trimmed cabin reflected the same elegance, helping the Grand Master to earn the 2002 Ridler Award in addition to its Goodguys Street Rod of the Year and Street Rod d’Elegance wins.
2003
2003Ron Whiteside
’33 Mercury Coupe
Yes, we know it’s not really a Mercury (that marque wasn’t established until 1939), but Chip Foose chose a Mercury theme for Ron Whiteside’s ’33 Ford coupe after cutting down a ’50 Merc steering wheel to use on it. The coupe’s frame was built by Foose’s old boss, Boyd Coddington, and was outfitted with a Chevy LT4 engine, Wilwood disc brakes, and 16- and 17-inch Foose wheels. Marcel’s Custom Metal did the initial slicing on the much-modified body, which was refined and painted in a BASF “Sedona Fire” hue by Foose’s team. Finished with two-tone tan leather upholstery by Jim Griffin, the coupe won the 2003 Ridler Award before taking the Goodguys Street Rod d’Elegance crown.
2004
2004Caryn Burch
1937 Ford Coupe
The wife of a car enthusiast, Caryn Burch wanted a cool ride of her own for poker runs and found this ’37 Ford at the Goodguys Lonestar Nationals. It had been built by Alan Johnson at Johnson’s Hot Rod Shop with a chopped Lincoln Zephyr top, deep red paint, a 502c.i. big block Chevy, and a low-slung chassis. Caryn and her husband Bob returned the car to JHRS for some freshening up with some design input from Chip Foose and Chris Ito. The refreshed “Scarlett Phantom” sported one-off 18- and 20-inch Foose wheels, big Baer brakes, custom side trim, and a one-off dash complementing the custom leather upholstery by Paul Atkins. The end result was red hot and just right.
2005
2005Jim & Nancy Morgan
1940 Ford Coupe
Jim Morgan’s history with this ’40 Ford dated back to the ’60s, when a friend owned it and it was the baddest car in town. Jim jumped on the opportunity to buy it in 2000 and brought the coupe into the new century with a Scott’s Hot Rods chassis, RideTech air springs, 19- and 20-inch Boyd Coddington wheels, and a small-block Chevy V8 backed by a Richmond six-speed. Marcos Garcia and the team at Lucky 7 Customs finessed the body with peaked front fenders, a rolled rear pan, custom taillights, a billet grille, and beautiful PPG purple and champagne paint. With a custom dash and vanilla-colored leather upholstery by Sid Chavers, this coupe exuded elegance.
2006
2006Ken Reister
1936 Ford Roadster
Known as “Impression,” Ken Reister’s incredible ’36 Ford roadster started as a sketch on a napkin by Chip Foose and resulted in an incredible coach-built street rod that would capture the 2005 Ridler Award, the 2006 America’s Most Beautiful Roadster honor, and both Street Rod d’Elegance and America’s Most Beautiful Street Rod from Goodguys in 2006. The Marcel DeLay body blended ’36 and ’37 Ford design elements and rode on a custom chassis with independent front and rear suspensions, an LS1 engine, and one-off 18- and 20-inch wheels. Foose claimed there were more than 4,000 custom-machined and one-off parts on the car, which was finished in a pewter BASF hue and elegant two-tone leather upholstery. Impression definitely raised the bar.
2007
2007Kevin & Karen Alstott
1935 Ford Roadster
Builder Roger Burman and owners Kevin and Karen Alstott had a tremendous couple of years with this ’35 Ford roadster, capturing the coveted Ridler Award at the 2006 Detroit Autorama and America’s Most Beautiful Roadster at the Grand National Roadster Show in 2007 before taking home the Goodguys Street Rod d’Elegance honor. The sleek hand-formed body by Marcel DeLay was covered in distinctive two-tone PPG paint, rode on a stretched custom frame with an all-aluminum 408c.i. Donovan engine and one-off 17- and 20-inch wheels, and wore elegant Recovery Room leather upholstery inside. It finished the 2008 season in style, too, capturing the Goodguys America’s Most Beautiful Street Rod award in Pleasanton.
2008
2008Doug & Flo Hoppe
1935 Ford Coupe
Builder Roger Burman had back-to-back Street Rod d’Elegance wins with ’35 Fords, bringing home the honor in 2008 with Doug and Flo Hoppe’s stylish green three-window coupe. Designed by Jason Rushforth, the coupe’s nose was stretched, the grille laid back, the body wedge-sectioned, and the top chopped, all of which was covered in a distinctive Estate Green hue. A modified TCI chassis rolled on one-off wheels designed by Rushforth, while a detailed and polished Roush-built 402c.i. Ford V8 was topped with eight-stack injection. A custom-built and woodgrained dash led the way inside, complemented by brown calfskin leather upholstery with basket weave inserts, all stitched by the Recovery Room. “It’s been a great ride!” Doug exclaimed after winning.
2009
2009Marvin Bok
1939 Ford Convertible
Marvin Bok had quite a year in 2009 with his sophisticated ’39 Ford convertible built by Roseville Rod & Custom, winning both the Goodguys Street Rod d’Elegance and America’s Most Beautiful Street Rod honors. With a wedge-sectioned and thoroughly refined body and a laid-back, chopped windshield, the convertible looked sumptuous under its rich PPG Cabernet paint. The TCI chassis incorporated RideTech air springs and many polished and plated components and rolled on one-off chrome-plated EVOD wheels, with a supercharged 4.6-liter Ford V8 for power. European-style tan leather upholstery gave the cabin an equally elegant feel, as did the custom dash with a large oval speedometer from a ’35 Olds and matching custom gauges.
2010
2010Jerry Magnuson
1932 Muroc Roadster
A Chip Foose design and Marcel DeLay-crafted body were a winning combination for the limited-production Muroc roadsters, which is what Jerry Magnuson started with when building his “Magnatude” award winner. Built around a Kugel chassis with polished independent front and rear suspensions, Magnuson’s machine incorporated an LS1 Chevy engine force fed by a Magnuson supercharger (of course) and backed by a Tremec six-speed to get a set of one-off Foose 17- and 20-inch wheels rolling. The two-tone butterscotch pearl and champagne paint was complemented by a custom cloth top, DuVall-style windshield, fabricated trim, hidden headlights, a custom dash, and beautiful two-tone leather upholstery stitched by Jim Griffin.
2011
2011Jeffrey Chandler
1933 Ford Roadster
Designed by Chris Ito and built by Steve’s Auto Restorations, this custom steel roadster was crafted from scratch with hand-formed steel panels. The sleek body reimagined the ’33 Ford in a more sultry and angular shape, which was adorned with a custom grille, headlights, and split windshield. The chassis was also a hand-crafted affair, with tubular crossmembers, an innovative split dropped front axle, and a Mustang Cobra IRS with cantilevered coil-over shocks. Power came from a supercharged Mustang Cobra 4.6-liter modular engine, which had no problem spinning the Boyd-carved wheels. With the deep black and metallic red finish complemented by Sid Chavers-stitched black leather inside, this custom roadster had all the right d’Elegance elements.
2012
2012John & Nancy Coenen
1937 Ford Sedan
John Coenen’s “Laid Back” ’37 Ford sedan had a long build journey, starting at Hot Rods by Boyd before Coddington’s passing, spending time at Dominator Street Rods and at Mickey Galloway’s shop, and getting finished at Charlie Hutton’s Color Studio. The smoothed body incorporated laid-back A-pillars, a laid-forward rear panel, wedge-cut body, flush glass, and custom grille, trim, and taillights. It was bathed in custom two-tone PPG paint. The one-off 17- and 20-inch Boyds wheels connected to a modified Art Morrison chassis motivated by a supercharged 5.4-liter Ford Lightning V8. The cabin sported a center-mounted ’50 Ford gauge cluster and elegant leather stitched by Gabe Lopez, resulting in a sedan that was not only laid back, but also stunning.
2013
2013Ron Cizek
1940 Ford Coupe
Builder Andy Leach was a relatively new shop owner in 2013, but his CAL Automotive Creations team knocked it out of the park with Ron Cizek’s jaw-dropping “Checkered Past” ’40 Ford, which also won the 2013 Ridler Award and Goodguys Street Rod of the Year. The coupe wore a chopped top, wedge-sectioned body, scratch-built hood, and re-contoured body panels under cranberry paint by Charley Hutton. Custom-carved 18- and 20-inch wheels by Atomic Machine got turning thanks to a supercharged ’52 Merc Flathead backed by a T-56 six-speed. One-off custom details could be found throughout the cabin, where Boss Interiors stitched saddle brown English leather with distressed inserts over the custom seating and the modified dash housed a custom gauge cluster.
2014
2014Wes & Vivian Rydell
1935 Chevy Phaeton
A few months after capturing the America’s Most Beautiful Roadster crown, Wes and Vivian Rydell’s “Black Bow Tie” ’35 Chevy Standard Phaeton took home the Street Rod d’Elegance honor in Del Mar. The rare phaeton (one of just 217 built) was finished and painted at Rad Rides by Troy after initial construction at Rydell’s Toy Shop and design work by Chip Foose. The body was lengthened 2-inches, the wheelbase stretched 3-inches, the grille shortened, and the windshield laid back. A Roadster Shop chassis employed Heidt’s independent suspensions and a 383c.i. Chevy RamJet engine. Finished with red leather upholstery, nickel plating, a black canvas top, and a period-style luggage rack, this was one bitchin’ bow tie!
2015
2015Randy Marston
1935 Ford Coupe
When Canadian Randy Marston set out reconstruct his 48,000-original-mile ’35 Ford coupe, he had one person in mind to steward the build: Roger Burman. Burman has crafted many ’35 Fords at his Lakeside Rods & Rides shop and turned Marston’s three-window into a winner with a stretched wheelbase, chopped top, wedge section, laid-back grille, and beautiful black paint. A 6.2-liter GM LS9 backed by a Tremec six-speed gave it plenty of punch, while a Pete & Jake’s chassis with a TCI IFS and Kugel IRS tucked up the Schott wheels. Tracy Weaver trimmed a stunning gray leather interior at his Recovery Room shop, with Dakota Digital gauges and a Billet Specialties steering wheel finishing things off.
2016
2016Wes & Vivian Rydell
1940 Oldsmobile Sedan
Leave it to Wes Rydell to dream up an elegant street rod crafted from a 1940 Oldsmobile 90 Series sedan. Named “Agness” after the piano teacher who first owned her, the Olds was a collaborative effort between Rad Rides by Troy, Pinkee’s Rod Shop and Rydell’s longtime in-house stylist Doug Peterson. Modifications included raised rear fenders, a pie-cut hood, double-sealed doors, and beautiful tan and green paint. A Roadster Shop chassis supported an LS3 engine and Cadillac CTS-V independent rear suspension, with beautiful custom wheels modeled after ’58 Olds hubcaps. Inside, the dash and garnish moldings from a ’49 Cadillac were complemented by yards of luxurious leather and modern amenities to make this a truly regal ride.
2017
2017Bruce Wanta
1936 Packard Roadster
Bruce Wanta’s spectacular “Mulholland Speedster” ’36 Packard was a coach-built masterpiece, with a classic design by E. Black and incredible craftsmanship by Troy Ladd and the Hollywood Hot Rods team. Most of the car’s body was hand-formed, with sweeping pontoon fenders and sleek lines flowing back from the classic Packard grille. The chassis was designed as a figure-eight structure with a twin dropped I-beam front suspension incorporating quarter elliptical springs, a Winter’s quick-change rearend, and gold wheel covers wrapped in wide whitewalls. A Latham-supercharged Lincoln Zephyr flathead V12 provided power. Concours-quality tobacco leather upholstery by Mark Lopez at Elegance Auto Interiors finished this gentlemen’s car off in regal style and made the Mulholland Speedster a once-in-a-lifetime car.
2018
2018Debbie Walls
1940 Ford Convertible
Known as “Lucille,” Debbie Walls’ ’40 Ford convertible blended classic custom and street rod elements in a rich-looking package. Subtle but extensive modifications by Goolsby Customs included a chopped ’48 Ford convertible top, ’39 Ford Deluxe front clip, ’46 Chevy bumpers, and ’41 Studebaker taillights, all covered in beautiful merlot-colored BASF paint and augmented with custom trim. A Roadster Shop chassis provided a more modern foundation, while the small-block Chevy engine was well dressed with Borla stack injection, custom valve covers, and vintage-style turquoise paint, with a Bowler-prepped transmission behind. Inside, the custom dash featured a gorgeous one-off center waterfall feature and gauge cluster, a beautiful custom steering wheel, and elegant, classic-style leather-and-cloth upholstery.
2019
2019Tim Kerrigan
1933 Ford Roadster
Tim Kerrigan’s sleek and stylish’33 Ford roadster enjoyed a second spin in the spotlight after originally being built in the early-2000s. The first build and recent facelift were both performed by Dominator Street Rods using a hand-built full-fendered body with a custom-crafted grille, headlights, trim, and taillights. Steve Martinez sprayed the rich House of Kolor paint. The body covered a custom frame with independent front and rear suspensions, Winters quick-change rearend, and 18- and 20-inch wheels by EVOD. A 4.6-liter Ford Cobra-R engine with a ProCharger and Imagine Injection stack-style EFI provided power, while the two-place cockpit was outfitted with custom gauges from Classic Instruments and two-tone tan leather by Sid’s Custom Upholstery.
2021
Gary DeVine
1932 Ford Roadster Pickup
The classically styled roadster straddles the line between hot rod attitude and formal elegance, combining traditional style and incredible detail in a cohesive, finely finished package. The origins of the build actually date back more than 20 years to Michigan, where Dennis Lesky began the project at his Ionia Hot Rod Shop business. Coincidentally, Dave Shuten was friends with Lesky in Michigan before moving to California to head up the Galpin shop. When Gary Devine bought the Deuce from Lesky – and shared his goal of ultimately competing for the America’s Most Beautiful Roadster honor at the Grand National Roadster Show – it was a natural choice to have Shuten complete the build.
2022
Pat Gauntt’s
’32 Ford Coupe
A creative combination of hot rod attitude and European racing finesse proved to be a winning recipe for Pat Gauntt’s ’32 Ford three-window coupe. The build was more than six years in the making, but the concept for this beautiful coupe dates back more than 15 years, when Hollywood Hot Rods owner Troy Ladd got together with designer Eric Black to envision a traditional-style hot rod crafted with design elements from vintage coach-built European machines like Delahayes and Bugattis. You could consider the result a gentleman’s hot rod – a coach-built road-racing coupe.
2023
Lori Mabe’s
’34 Plymouth
Elegant is not the first adjective people typically use to describe a Plymouth. But when you take a stately long-wheelbase 1934 Plymouth PE Deluxe Sedan and turn it over to Roseville Rod & Custom to build into a subtle and refined street rod, the result is nothing short of stunning. The Roseville team worked its magic to refine the panel alignment, gaps, and other details, while also fabricating a custom roof insert, firewall, running boards, and bumper pans. The rear fenders were reshaped, and the original spare tire mount was reimagined as a fuel filler. Roseville’s Chris Barnes applied the understated color, which is a ’41 Cadillac hue called Berkley Gray.
2024
Ken Reister
’32 Ford Phaeton
Ken’s Phaeton is based on a limited-production steel body built by Brookville Roadster and designed by Chip Foose. The concept Foose had was to imagine a two-door version of the touring body style, using suicide-style three-window coupe doors. The build began at Ken’s shop, Reister’s Rod Shop, where the custom frame was equipped with polished Kugel independent front and rear suspensions and eventully made it’s way to Squeeg’s Kustoms for metalwork, bodywork, plus a lot of additional fabrication, detail work, and final assembly after being bathed in one of Squeeg’s signature candy apple red finishes.
